10 Tips For Measuring B2B Marketing ROI
Find out how to streamline reporting to ensure that everyone has an accurate view of the data, and is effectively measuring B2B marketing ROI.
View ArticleHow to Get the Most from the Brand-Agency Relationship
As marketing becomes more complex and brands outsource an increasing amount of campaign work to agencies, it’s vital that processes are managed correctly. By doing so approval deadlines will be met,...
View ArticleMarketingMassive! – our Holiday gift to you.
We have partnered with some of the world’s leading marketing associations and publications such as AMA (American Marketing Association), B2B Marketing Magazine and AdWeek and more to bring you the best...
View ArticleWhy collaborate?
With all the hubbub surrounding collaboration these days, and what seems like a vendor a week coming out with new online collaboration software, we began to ask ourselves: Why collaborate in the first...
View ArticleSell without selling – discover thought leadership marketing
As a modern-day marketer, it’s a competitive imperative to make your company stand out from the competition. So, how do you do that? The world is like the inside of an aviary when it comes to media,...
View ArticleThe 7 game-winning plays of intelligent collaboration
It’s tempting to look at intelligent collaboration as a quick fix for mismanaging projects, lack of communication, and tight deadlines. Yes, it can help tackle these problems, but it’s so much more...
View ArticleAvoid the bottomless pit of email collaboration
Too many marketers these days rely primarily on email to collaborate on projects –commonly known as “email collaboration”, although it’s a bit of an oxymoron. Granted, email is useful, but it’s risky...
View ArticleHow to stop cutting and pasting what every other marketer is doing
Most marketers won’t want to hear this, but please don’t close your ears…or your eyes. Ready? Here goes: Your marketing strategy is probably out of date by about six months. Yikes, I know. If your idea...
View ArticleUntangling your marketing team tentacles
As a marketer, you may need to manage more than one marketing team, and they may be in-house or in different offices or countries. And you’re in charge of overseeing the actions of professionals from...
View Article2020: The Future of Marketing
The digital revolution struck with an unprecedented impact on business operations. Modern technology makes it easier than ever to engage customers and prospects. And with social media and mobile...
View ArticleEvolution of marketing shows no signs of slowing down
I had the pleasure of presenting an AMA webinar this week, where we investigated the evolution of marketing, and how it’s shaping the future of the marketing department. Much has been written across...
View ArticleBrand consistency: the ancient, incredible art of distinction
You may be surprised to hear that branding goes back 5,000 years. It’s true. Potters branded their work around the world, circa 1300 BC. And branding livestock (ouch) dates back to the ancient...
View ArticleGo ‘BIG’ on your brand birthday
Several big-name British brands have blown out the candles on the birthday cake recently, including the London Underground and Aston Martin, which turned 150 and 100, respectively, in January. The...
View ArticleDon’t smack into the marketing failures ‘wall of shame’
To survive as a marketer, you must grab attention, police branding, drive sales, and avoid epic marketing failures at all costs. This can seem increasingly difficult as we press forward into our modern...
View ArticleWhat is transparent marketing?
Marketing has become digital, freeform, and collaborative. And for those of us who’ve been in the business for quite some time, transparent marketing can be a little perplexing. Many stakeholders are...
View ArticleIs brand valuation really code for ‘brand love’?
Brand Finance, the brand valuation and marketing specialists, recently published their annual list of brand valuations. Not surprisingly, Apple continues to hang on to their accolade as the world’s...
View ArticleCollaboration technology makes work a snap for CMOs
Today, as I mentioned in a previous post about collaboration technologies, there is a huge amount being written about the mega trends of social, mobile, and cloud. Analyst houses, journalists, and...
View ArticleThe 7 steps of integrated marketing communications
Integrated marketing communications (IMC) isn’t a new idea. It’s a relatively simple approach to brand communications, born from your marketing strategy, and then folded over into developing your...
View ArticleHow to stop cutting and pasting what every other marketer is doing
Most marketers won’t want to hear this, but please don’t close your ears…or your eyes. Ready? Here goes: Your marketing strategy is probably out of date by about six months. Yikes, I know. If your idea...
View ArticleSharePoint requirements—the good, the bad, and the ugly
Microsoft has never focused on building solutions or services—it has always just built platforms. A platform, while sounding grandiose and flexible, is really a breeding ground for interconnected and...
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