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10 Tips For Measuring B2B Marketing ROI

Find out how to streamline reporting to ensure that everyone has an accurate view of the data, and is effectively measuring B2B marketing ROI.

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How to Get the Most from the Brand-Agency Relationship

As marketing becomes more complex and brands outsource an increasing amount of campaign work to agencies, it’s vital that processes are managed correctly. By doing so approval deadlines will be met,...

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MarketingMassive! – our Holiday gift to you.

We have partnered with some of the world’s leading marketing associations and publications such as AMA (American Marketing Association), B2B Marketing Magazine and AdWeek and more to bring you the best...

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Why collaborate?

With all the hubbub surrounding collaboration these days, and what seems like a vendor a week coming out with new online collaboration software, we began to ask ourselves: Why collaborate in the first...

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Sell without selling – discover thought leadership marketing

As a modern-day marketer, it’s a competitive imperative to make your company stand out from the competition. So, how do you do that? The world is like the inside of an aviary when it comes to media,...

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The 7 game-winning plays of intelligent collaboration

It’s tempting to look at intelligent collaboration as a quick fix for mismanaging projects, lack of communication, and tight deadlines. Yes, it can help tackle these problems, but it’s so much more...

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Avoid the bottomless pit of email collaboration

Too many marketers these days rely primarily on email to collaborate on projects –commonly known as “email collaboration”, although it’s a bit of an oxymoron. Granted, email is useful, but it’s risky...

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How to stop cutting and pasting what every other marketer is doing

Most marketers won’t want to hear this, but please don’t close your ears…or your eyes. Ready? Here goes: Your marketing strategy is probably out of date by about six months. Yikes, I know. If your idea...

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Untangling your marketing team tentacles

As a marketer, you may need to manage more than one marketing team, and they may be in-house or in different offices or countries. And you’re in charge of overseeing the actions of professionals from...

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2020: The Future of Marketing

The digital revolution struck with an unprecedented impact on business operations. Modern technology makes it easier than ever to engage customers and prospects. And with social media and mobile...

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Evolution of marketing shows no signs of slowing down

I had the pleasure of presenting an AMA webinar this week, where we investigated the evolution of marketing, and how it’s shaping the future of the marketing department. Much has been written across...

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Brand consistency: the ancient, incredible art of distinction

You may be surprised to hear that branding goes back 5,000 years. It’s true. Potters branded their work around the world, circa 1300 BC. And branding livestock (ouch) dates back to the ancient...

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Go ‘BIG’ on your brand birthday

Several big-name British brands have blown out the candles on the birthday cake recently, including the London Underground and Aston Martin, which turned 150 and 100, respectively, in January. The...

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Don’t smack into the marketing failures ‘wall of shame’

To survive as a marketer, you must grab attention, police branding, drive sales, and avoid epic marketing failures at all costs. This can seem increasingly difficult as we press forward into our modern...

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What is transparent marketing?

Marketing has become digital, freeform, and collaborative. And for those of us who’ve been in the business for quite some time, transparent marketing can be a little perplexing. Many stakeholders are...

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Is brand valuation really code for ‘brand love’?

Brand Finance, the brand valuation and marketing specialists, recently published their annual list of brand valuations. Not surprisingly, Apple continues to hang on to their accolade as the world’s...

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Collaboration technology makes work a snap for CMOs

Today, as I mentioned in a previous post about collaboration technologies, there is a huge amount being written about the mega trends of social, mobile, and cloud. Analyst houses, journalists, and...

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The 7 steps of integrated marketing communications

Integrated marketing communications (IMC) isn’t a new idea. It’s a relatively simple approach to brand communications, born from your marketing strategy, and then folded over into developing your...

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How to stop cutting and pasting what every other marketer is doing

Most marketers won’t want to hear this, but please don’t close your ears…or your eyes. Ready? Here goes: Your marketing strategy is probably out of date by about six months. Yikes, I know. If your idea...

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SharePoint requirements—the good, the bad, and the ugly

Microsoft has never focused on building solutions or services—it has always just built platforms. A platform, while sounding grandiose and flexible, is really a breeding ground for interconnected and...

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